By Sourav Mishra 
You have made a game after a lot of efforts and sleepless nights with expensive equipments and team work. Now your visual came into life as your game is complete but to make the game standout in the sea of millions of games there is a need of promotion too along with the product i.e your game. If you left with minimum or no budget for marketing your game here are some of the various steps you can take to promote your game for free.
HIGHLIGHTS:
- Promoting ways: Below we have discussed various ways of promoting your game for free/very low budget.
- Correct Ways: We have discussed various ways of promoting your games correctly and the need of promotions.
1. Social media:
The best and free platform in todays generation is social media for any type of promotion. It all depends upon the content and promise you make in your posts. If your content is engaging then you never know that your content may go viral overnight. Posting content regularly will help you bring a lot of audience. There are a lot of communities and creators who offers free promotions in collaborations so you can try them too.
2. Youtube
It is again one of the best and free platform to promote anything. You can make from long form content to short form content to target different viewers. From livestream to gameplay tutorials and announcing giveaways can help you attract a lot of audience.
3. Announcing Tournaments:
If you have a little budget still present with you then you can announce tournaments in platforms like discord and many more and start building a community. Announce prizes for top two players for your game, you will see sudden interests in people and growth in your audience.
4.Joining Local Events:
You can start joining local events and self promote your games there for free. Explain everything about your game, opportunities in your game and coming offers, etc. This way you can also reach some audience for free.
5. Creating A Blog:
It is a very low budget and cost efficient way to promote your game very easily. You just need to create a bog and start posting content related to your game, announce events there, capture audience and then start email marketing. Practice SEO for growing faster. Then with time and growth in your audience your blog will also start generating revenue for you which you can use in more marketing.
These are some of the best ways you can follow for promoting your games online.
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